Writing Ads That Appeal To Different Personality Types
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Want to make your advertising more effective? Then appeal to ALL personality types when composing your ad! Make sure you are using the appropriate words or phrases that make each type take action. This information is based on the DiSC personality assessment system! D and I types are motivated by words or phrases that emphasize “status and prestige”, while the S and C personality types are looking for “safety and security” Here are some examples for the D/I types: Make Your Friends Jealous, Best Available. For an S or C type some examples are: Sound Investment or Money Well Spent. Keep this in mind the next time you write an ad and you’ll increase the number of times your phone is ringing! To learn more about how to read personality types in less than 60 seconds and put that information to work for you, check out my best-selling book titled: Stop Squatting With Your Spurs On! You can pick it up on Amazon.com in a book or ebook. It’s also available on my website! https://personalityprofiles.org