Writing Ads That Appeal To Different Personality Types

Writing Ads That Appeal To Different Personality Types

Take Me With You!

Want to make your advertising more effective? Then appeal to ALL personality types when composing your ad! Make sure you are using the appropriate words or phrases that make each type take action. This information is based on the DiSC personality assessment system! D and I types are motivated by words or phrases that emphasize “status and prestige”, while the S and C personality types are looking for “safety and security” Here are some examples for the D/I types: Make Your Friends Jealous, Best Available. For an S or C type some examples are: Sound Investment or Money Well Spent. Keep this in mind the next time you write an ad and you’ll increase the number of times your phone is ringing! To learn more about how to read personality types in less than 60 seconds and put that information to work for you, check out my best-selling book titled: Stop Squatting With Your Spurs On! You can pick it up on Amazon.com in a book or ebook. It’s also available on my website! https://personalityprofiles.org

Slow Down With “S” and “C” Personality Types!

Remember when you are dealing with an “S” or a “C” personality type, based on the DISC Personality assessment system that they need time to process the information you gave them before responding. Often times, the “D” or “I” types assume that the “S” or “C” types are not serious buyers or seller because they don’t take action quickly! This is far from the truth! They need time to process the information give and make the best decision. They don’t jump into things quickly. The great news is that they are the most loyal customers of all – you just first have to get them! When working with them acknowledge that you know they need time to review the information you have given them and find out when they would like for you to follow up with them. They will appreciate you realizing how they are most comfortable doing business and before you know it, you’ll have a customer for life! You can learn more in my best-selling book titled: Stop Squatting With Your Spurs On! Available on my website at : https://personalityprofiles.org.

“The Zone” Coaching from Angel Tucker – Only 3 Slots Left!

Are you ready to get serious about making a ton of money in Real Estate? Are you willing to put in the hard work it takes to achieve your goals? Then your ready for The Zone! This is an intense 6 week training program that has a proven track record of helping Agents and Brokers achieve levels of success they only dreamed of reaching! Here is what others are saying about “The Zone”.

Angel developed a coaching plan that was specific to my needs. We have worked on Time Management, Personal Development, Branding and Lead Generation techniques. I am just finishing my first 6-week coaching session with Angel and have already seen great progress in my abilities. I plan to sign up for another session as soon as possible.

Angel is an effective coach who easily identifies your strengths and weaknesses. Her coaching will help you become successful in both business and relationships.

Jon Niemeyer, Broker/Owner

I would recommend ZONE Coaching for any and everyone. Angel will work with you and get you on track with time management. She will assign projects each week that will teach you how to Own Your Zone from start to finish! Take responsibility for your own success of failure and invest in yourself!!! You will like the end results!!

Mindy Huls, Broker/Owner

I have enjoyed doing The Zone Training with Coach Angel Tucker!

The Zone Work and coaching sessions kept me fired up with new ideas. I looked forward to doing the tasks and meeting with Angel again each week. Keeping in touch was a great way to keep me accountable for the homework. I can’t wait to see the results of my coaching with Angel!

Julie M. Block, Broker Associate

There are only 3 spots left in the next “The Zone” session, which begins Feb 27th. The price is nearly 50% off at only $465 for the entire 6 week program. This is a no brainer! Get into “The Zone”! For program specifics, email me at [email protected] or text your email address to 850-261-5511. If you are not reaching your goals, it’s YOUR FAULT! Let me show you how to get there!

The Importance of Being Multi-Lingual in #DISC Personality Types!

Have you ever talked with someone and it seemed they didn’t understand a word you said (assuming you both speak the same language)? The problem may lie in your personality types. Our natural tendency is to speak to others the way we prefer to be spoken to. If you are a bottom line communicator – you naturally speak “bottom line” to everyone you interact with. The same is true if you are more of an “a to z” type. You would give information to the person you are speaking to. As long as you are speaking to someone who has the same communication style as yourself, there will be no problems. You will probably understand each other perfectly. But what if you are a bottom line communicator such as the “D” and “I” personality types and you are speaking to an “S” or “C” personality type? You are sure to have difficulty communicating your message in such a scenario. Since you are only giving bottom line information, the “S” or “C” personality type is sure to respond with information gathering questions. This is usually very annoying – particularly to the “D” personality type. The “D”s thought is “I already told you everything you need to know, now get to work!” The “I”s thought is “I am more of a big picture person so I don’t want to think through all these questions – just figure it out as you go!” The challenge is that an “S” or “C” personality type wants to do the best job possible, therefore they want to gather all information – even if the “D” or “I” personality type doesn’t think it is important. Here are the differences between their thought processes:

“D” or “I” types – “Don’t tell me anything I don’t need to know right now. Just tell me whatever I need to know about this specific task!”

“S” or “C” types – “Tell me everything, whether you think it’s important or not. If I don’t need to know it for this particular task, I may need to know it in the future. I’ll decide what’s important and what’s not so let me hear it all.”

It is important to identify which personality type you are interacting with so you can speak their “personality language” in order to create win/win situations. Instead of focusing on how you would want the information presented, you must present the information the way they need you to in order to achieve success! I hope this helps you with your interactions with the different personality types! Remember to always let your personality shine!

The Zone group coaching coming April 1st for Real Estate Agents!

The Zone – Group Coaching

Angel’s popular “The Zone” Coaching Program is now designed to accommodate a group setting! The first 5 week program begins April 1st! Take advantage of this introductory pricing!

Price per Agent – $129*

Price per Office – $649* (up to 25 people)

These are not per session prices. You will get all 5 weeks for one price! This will be the lowest price ever for this program! Similar coaching through Angel is typically $125 per 15 minute session per person! Get the entire coaching program for almost half the price of one individual session + the benefit of double the time!

Coaching Details:

All sessions will be held on either Monday or Wednesday of each week (same day each week) between the hours of 9:30-11:45am CST – first come, first served. Coaching sessions are 30 minutes in length and will be performed via oovoo or skype. They will be at the same time each week. Availability is limited – don’t wait!

Coaching topics:

Week 1 – What Am I Worth As an Agent?

Getting Sellers to Price Correctly

Week 2 – Effective Farming/Marketing

Week 3 – Effective Ad Writing

Prequalifying Buyers the RIGHT way!

Week 4 – Listing FSBOs and overcoming their objections

Overcoming Commission Cutting Requests

Week 5 – Working Smarter Not Harder

Building your own team

In addition to the 30 minute group sessions, each Agent participating will also be allowed to email Angel once per session with individual questions on that week’s topic. Bonus topics will also be discussed each week if time permits.

*Sessions are pre-paid in advance and fee is due at least 10 days before coaching sessions begin. There will be no makeup coaching for missed sessions. No refunds or re-assignment of coaching money will be permitted.

There is no minimum participation required from offices that choose the “per Agent” option. Offices with less than 10 participants may be grouped virtually with other offices.

Each participant will complete a brief questionnaire prior to coaching sessions beginning. This will help determine the greatest needs of the group and current knowledge of DiSC to insure maximum results as a whole.

BONUS! – Each participant may submit a short video regarding that week’s coaching session to be entered into a drawing for their choice of 2 additional weeks of free private coaching (15 minute sessions) or a 50 page adult personality assessment. This is completely optional. Agent’s may submit up to one video per week for a total of 5 chances to win! Video releases will be required to be eligible.

To sign up or for more information, complete the Contact Us page.

Why “C” Personality Types Need Validation Using DISC

Have you ever had someone say to you “What do you mean by that?” If so, it was probably a “C” or Cautious/Contemplative personality type. This personality type is a “four levels deep” thinker. Therefore they naturally believe that nothing is as it initially seems. Whenever someone tells them something, their first thought is “What did they mean by that?” For example: if you say to them “That’s a nice shirt you are wearing.” They begin the process of trying to figure out what you REALLY meant. It would play out something like this in their mind:

“What did he/she mean by that? Do they want something from me? Are they making fun of me? Did they not like my shirt yesterday?”

To you, it may simply means “nice shirt”, but to a “C” personality type it is hard for them to believe that you really meant exactly what you said!

So why is it important to understand this about the “C” personality type? When we don’t understand our differences based on our personality type, we sometimes assume that their actions are against us. Let’s say that you are married to a “C” personality type and you give them information. They will probably verify what you said with a third party or source. This could easily upset you if you don’t understand the “why” behind their actions. You may respond to the “C” with something like “Do you think I am stupid? Why do you need to ask someone else if what I said is correct”? The reality is that it had nothing to do with you. It was FOR themselves. It is the way they are wired. You should not be offended by this, but rather appreciate that they think enough of the information to take the time to validate it. Hopefully this will give you a better understanding of our detailed “C” personality types. They are great at many things and everyone needs a “C” personality type in their life! Remember to let your personality shine!

Angel Tucker is an Expert Personality Profiler and best-selling Author of the book titled: Stop Squatting With Your Spurs On! The power to read people, get what you want, and communicate without pain! She is an international motivational speaker, mother of 4 and Air Force wife!

The Buying Habits of Different Personality Types Using DISC

If you are in the sales industry it is vital for you to understand what each personality type wants when buying and how much time they need to make a decision. “D” or Dominant personality types using the DiSC model of human behavior and “I” or Inpiring personality types both make decisions based on “status and prestige”. In other words, if a famous movie star owns a home in the same neighborhood where you are showing them a home for sale – you may want to mention that. This may be all they need to hear to buy that home. They will then make sure all their friends know who their neighbor is. Maybe you sell cars and you know that a famous football player drives the same kind – that’s a nugget you might want to share with them. “S” Supportive and “C” Cautious/Contemplative personality types do not need to know about the famous movie star or the football player as this will not influence their buying decision in the least. They make decisions based on “safety and security”. These two personality types want to know about long term appreciation, good school districts, warranties, etc. They choose the home that has the most benefits for their family, both now and down the road. They choose the car with the best miles per gallon or warranty. If you don’t understand this, you naturally try to sell to someone the way you want to be “sold”. You point out things that would be important to you, but they might not matter to the buyer at all.

Another difference in the buying tendencies is how long they take to make a decision. “D” and “I” personality types are very quick to spend money. “S” and “C” personality types are much slower to spend money. They want to do research, think about their decision, and then purchase. Some sales people, when encountering an “S” or “C” type actually mis-perceive them as buyers who are not serious. This is a huge mistake as these buyers are more loyal than “D” and “I” types!

When working with each personality type, it is important to understand what they want to buy. For example: a “D” type wants to know that what you are showing them is the latest, the greatest, and the newest. If there are upgrades available, they want to know about them too. They will spend as much as they can afford to get the best possible product – remember “status and prestige”. “I” personality types buy based on color, trends, and uniqueness. If they were purchasing a home, for example, they might buy the home because they like the flower bed outside the home. They might even buy the home because they like the way the current owner has decorated – even if those items aren’t staying with the home. “S” and “C” types are information gatherers. With these personality types, it is best to preview the home and take notes prior to showing the property to them. Or, if they are purchasing a car or tv – talk about the reliability of the product and give them statistics. Also use numbers, graphs, and lists whenever possible. “C” types in particular would want to know what the current owner’s average utility bills are when buying a home, or what the average return rate is on a tv. If you try to rush them, they will think you are being pushy and just looking for a commission. Slow and steady wins the race with these two personality types.

“D” and “C” personality types also make decisions based on logic. “I” and “S” types make decisions based on emotion. If you are working with a buyer who is challenging you, that would be a “D” or “C”. The great news? If they are challenging you, they are still interested! “I” and “S” types could easily change their minds as their emotions change. This sometimes makes them a little more difficult to deal with when trying to get a firm commitment.

Angel Tucker is an Expert Personality Profiler and best-selling Author of Stop Squatting With Your Spurs On! The power to read people, get what you want, and communicate without pain. She is an international speaker, mother of 4 and Air Force wife.

Thinkers verses Feelers using DISC Personalities

Using the DiSC model of human behavior, there are two personality types who are thinkers and two personality types who are feelers. When communicating with the different personality types it is important to phrase your questions in a way that will best fit the type you are communicating with. This will help them to give you a faster and better response. For example: “D” or Dominant and “C” or Cautious/Competent personality types both make decisions based on logic. Therefore, you shouldn’t say to them “How do you feel about….”? You should phrase the question to meet their personality type. Instead, you should say “What do you think….”? This will get them where you want them to be quicker. If you say to them “How do you feel…”, you will likely get a response such as “Well, I think….”. That is because they are “thinkers”, not “feelers”. When talking with an “I” or Inspiring personality type or an “S” or Supportive personality type you would say “How do you feel about…” because they make their decisions based on their emotions.

Making simple changes to the way we communicate with different personality types can have a big positive impact! Remember to let your personality shine!

Angel Tucker is an Expert Personality Profiler, Best-Selling Author, Award Wining Author, mother of 4 and an Air Force wife. She travels internationally as a speaker on the topic of personality types and has trained for major organizations to include Wal-Mart, EXIT, WCR, MOPS, and the top leadership of the USAF.

Getting Along With The Supportive “S” Personality in DiSC

Do you have an “S” type in your life? It’s pretty much a guarantee that all of us do! Here’s some advice to improve your relationship with them and give them the “warm fuzzy” feelings they enjoy! Stay tuned for my next post on “S” types – this is just part 1!

1. Use “S” words: Just like all other personality types, “S” types have words that they respond best to. Their words do not involve status and prestige, however. This personality type is motivated by safety and security. Here are some words that attract them: relaxing, easy-to-use, soothing, time-saving, effortless, and family friendly. You should also use the word “we” often when dealing with an “S” personality type. This will satisfy their deep desire to be “part of something”. They respond better when they feel included.

2. Go with the known, not the new: The tried, the true, the stable, the proven. Those are things that make an “S” personality type feel comfortable. Because they are more comfortable with the known and expected, don’t stress the “new” of things. Also, if there’s a problem that you need to talk to an “S” personality type about, it’s best if you also go in with the solution – remember “safety and security”.

3. Ask about family: If you really want to score major points with the “S” personality types, ask about their family. They will be so happy that you took the time to care about them. Always start your conversations with a personal comment.

4. Use the word “feel”: “S” personality types are emotional people that make decisions based on their emotions. Therefore, it is better to ask them “How do you feel?” instead of “What do you think?” when you are looking for their input or a decision.

My next post will feature more tips for getting along with the supportive “S” personality types! You can also learn more by going to my website and ordering my best-selling book titled: Stop Squatting With Your Spurs On! The power to read people, get what you want, and communicate without pain. Just for reading this blog, you can save 25% off the purchase price by entering the code “blog” at checkout! Enjoy and remember to let your personality shine!

Angel Tucker is an Expert Personality Profiler, Certified Human Behavior Consultant, Best-Selling Author, mother of 4 and military spouse. She is available for speaking engagements and trainings all over the world!

Getting Along With The Supportive “S” Personality in DiSC Part 2

n my most recent blog, I gave you 4 tips for getting along with the supportive “S” personality type. This is part 2 of the same topic!

5. “S” types are never in a hurry. If you try to rush them – bad things happen! To work around this, always give the “S” types extra time. If you need to leave the house at 5pm for example – it’s best to tell them 4:45 instead of 5:00pm. This way you’ll still be “on time” without having to rush them!

6. “S” types are information gatherers. They want to know as much as they can about a particular topic – but they don’t like details to be complex. Give them easy to understand information and you’ll have a happy “S” type!

7. “S” types can get overwhelmed by their own emotions. Sometimes they are so overwhelmed, they need help getting to the root of the problem. The best way to help them is to repeat their concerns back to them in the form of a question. For example, if they say “I have a headache” – instead of suggesting they take some aspirin, you would say “Oh, you have a headache?” and then wait for their response. The response is usually another concern so you will repeat the process of saying it back to them in a question. After you do this three or four times, you’ll get to what is really causing them stress.

8. “S” types want to feel appreciated. Let them know how much they mean to you and how much you enjoy spending time with them. This will make them feel “on top of the world” and you’ll have a great relationship with this “S” type!

I hope you were able to get some great tips on interacting with an “S” type! In my next blog – I’ll cover the “D” personality type!

Angel Tucker is an Expert Personality Profiler, Certified Human Behavior Consultant, Best-Selling Author, mother of 4 and military spouse. She is available for speaking engagements and trainings all over the world!