Writing Ads That Appeal To Different Personality Types

Writing Ads That Appeal To Different Personality Types

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Want to make your advertising more effective? Then appeal to ALL personality types when composing your ad! Make sure you are using the appropriate words or phrases that make each type take action. This information is based on the DiSC personality assessment system! D and I types are motivated by words or phrases that emphasize “status and prestige”, while the S and C personality types are looking for “safety and security” Here are some examples for the D/I types: Make Your Friends Jealous, Best Available. For an S or C type some examples are: Sound Investment or Money Well Spent. Keep this in mind the next time you write an ad and you’ll increase the number of times your phone is ringing! To learn more about how to read personality types in less than 60 seconds and put that information to work for you, check out my best-selling book titled: Stop Squatting With Your Spurs On! You can pick it up on Amazon.com in a book or ebook. It’s also available on my website! https://personalityprofiles.org

Helping the “D” Personality Type Get Some Rest!

If you are a “D” type you probably have trouble sleeping at night. You lie awake, tossing and turning, thinking about all the things…

If you are a “D” type you probably have trouble sleeping at night. You lie awake, tossing and turning, thinking about all the things you need to do as soon as you wake up! Here are some tips to catch some more zzzz’s! First, don’t drink any caffeine after 6pm. Second, take a long hot bath right before bedtime and make sure there is very little lighting in the bathroom or the bedroom. Third, keep a notepad beside your bed and as you think of all those things you need to do tomorrow just quickly write them down instead of thinking you are going to forget! Making these simple changes at night will have you more rested in the morning. More rested means more productive! It’s a win/win for you!

Why an “S” type Personality might appear to be a “D” type!

Have you ever observed an “S” type personality acting like a “D”? Well, there are a few reasons this can occur. First,

Why an “S” type Personality might appear to be a “D” type!

Have you ever observed an “S” type personality acting like a “D”? Well, there are a few reasons this can occur. First, if an “S” type feels that some great injustice has occurred, that someone has been wronged, or that someone is being rude – it is possible they will respond with boldness. This can make them appear to be a high “D” type. Another time that an “S” often seems to be more “D” is in their work environment. This personality type typically specializes in a particular field and that show confidence in that one area since they have studied it for so long. Those observing them from the outside may observe their confidence and mistake it for a “D” type personality. This is why it is important to develop patterns of behavior and not just observe one thing about a person and assume what their personality type is. I talk about this in my Best Selling book – Stop Squatting With Your Spurs On! I definitely recommend reading it! It will give you the tools to accurately read most people in just 60 seconds – or maybe less!

Why We Have Traits From All Personality Types!

Why We Have Traits From All Personality Types!

Often times people are confused because even though they are dominant in one personality type, they exhibit traits of another type. Remember that noone is all ONE personality type. You are a blend of all four types. In fact, some people test “level” which means they are almost even in all four. It is completely normal to be dominant in one type, yet have a “thing” that you do in the other types. For example, I’m am normally a high D/I blend. My “C thing” is that I am a bit germphobic. I don’t like touching ketchup and salt containers in restaurants, or escalators rails, etc. I just think of all the millions of people who have touched them before me and I cringe. This is not a D or I trait, but rather my C “thing”. This is the way it should be since we are a blend of all four personality types. 80% of us are dominant in two of the four types as indicated in my D/I blend mentioned above. The key is to recognize someone’s dominant personality blend so you can best predict what they need from you to create those win/win situations that you desire! You can learn more about this in my best selling book Stop Squatting With Your Spurs On! The power to read people, get what you want, and communicate without pain. My website is: http://www.stopsquattingwithyourspurson.com

C Type Personalities and Their Need For Validation!

You know those people in your life who don’t believe anything you say without having to verify it through someone else first? They are most likely a “C” type personality! The letter “C” stands for cautious in the DISC personality assessment system. This personality type is a four levels deep thinker. Whenever someone is talking to them, they are thinking “I know what you are saying, but what do you mean?” To this type it can’t be as simple as what you say being what you actually mean. They are always looking for the “real meaning” or the “deeper truth”. If you don’t understand this personality type, you may become annoyed or offended by this action which is often the case when someone that is a different personality type from ourselves does something we don’t understand or don’t agree with. You can be rest assured that their need to verify information probably has nothing to do with you. Instead, it is just part of their personality type! It’s the way they are “wired”! You can learn more about our different personality types in my best selling book titled “Stop Squatting With Your Spurs On!” available on my website or Amazon.com.

I’m So Happy But I Can’t Remember Why!

Oh those “I” type personalities – forgetful in nature! The “I” represents Inspiring people in the DISC personality profiles assessment system. “I” types usually view life through rose colored glasses, love to have fun and make new friends, and tend to have a short attention span and memory. Sound like anyone you know? Well if you want to have a great working relationship with this personality type, here are some tips to remember. First, keep information simple. They don’t like factual information to be long and drawn out. Keep the task short and sweet as they tend to become bored verily easily. Above all else, make whatever you are doing fun! Also, never tell them what time you really want them to arrive since they are usually late. This personality type loves to have fun so incorporate that into whatever project you are working on and give them little incentives along the way to keep them interested in following through to the end! You can learn more about having a great working relationship with ALL the different personality types in the DISC personality assessment system by getting my best-selling book titled: Stop Squatting With Your Spurs On!

Slow Down With “S” and “C” Personality Types!

Remember when you are dealing with an “S” or a “C” personality type, based on the DISC Personality assessment system that they need time to process the information you gave them before responding. Often times, the “D” or “I” types assume that the “S” or “C” types are not serious buyers or seller because they don’t take action quickly! This is far from the truth! They need time to process the information give and make the best decision. They don’t jump into things quickly. The great news is that they are the most loyal customers of all – you just first have to get them! When working with them acknowledge that you know they need time to review the information you have given them and find out when they would like for you to follow up with them. They will appreciate you realizing how they are most comfortable doing business and before you know it, you’ll have a customer for life! You can learn more in my best-selling book titled: Stop Squatting With Your Spurs On! Available on my website at : https://personalityprofiles.org.

How We Make our "To Do" Lists Differently Based on OUR DISC Personality Type!

As a “D” or Dominant personality type, I love to make lists. The purpose of the list is to check off the list! Sometimes a “D” personality type will make a list of things they have already accomplished just so they can check them off! Although all personality types may make a list, the lists will look different depending on their most dominant personality. For example, since “D” and “I” types are bottom line communicators – they make lists that are, well, bottom line. For example, if they need to go to get groceries, pick up the dry cleaning, organize the bathroom drawer, and take their children to gymnastics – their list would read something like this:

groceries

dry cleaning

drawer

gymnastics – 6:00

This list would look very different if it were written by an “S” or “C” type. Their list would look more like this:

go to grocery store

pick up dry cleaning at Morton’s Dry Cleaners

organize the bathroom drawer so items fit in drawer properly

take kids to gymnastics at 6pm

Keep in mind, if it was an “I” personality type that made the list – they will probably lose it before anything on the list is even completed! I believe that it is perfectly acceptable to make the list either way – as long as you remember what you are supposed to do. Most “S” or “C” types that were looking at a “D” and “I” type’s list would have no idea what it meant went it read “drawer”. They would think “Why in the world did I write drawer”? This is why they make complete lists. It is more efficient for them to take a few extra seconds to write a detailed list now than to try to figure out what they meant later.

This is just one of the many ways that our DISC personality types are different! You can learn more about personality types and sign up to receive my free monthly e-newsletter on my website: personalityprofiles.org. There are always great tips for understanding our personalities as well as giveaways and “members only” specials! Just click on this link to sign up! Remember to always Let Your Personality Shine!

Why “C” Personality Types Need Validation Using DISC

Have you ever had someone say to you “What do you mean by that?” If so, it was probably a “C” or Cautious/Contemplative personality type. This personality type is a “four levels deep” thinker. Therefore they naturally believe that nothing is as it initially seems. Whenever someone tells them something, their first thought is “What did they mean by that?” For example: if you say to them “That’s a nice shirt you are wearing.” They begin the process of trying to figure out what you REALLY meant. It would play out something like this in their mind:

“What did he/she mean by that? Do they want something from me? Are they making fun of me? Did they not like my shirt yesterday?”

To you, it may simply means “nice shirt”, but to a “C” personality type it is hard for them to believe that you really meant exactly what you said!

So why is it important to understand this about the “C” personality type? When we don’t understand our differences based on our personality type, we sometimes assume that their actions are against us. Let’s say that you are married to a “C” personality type and you give them information. They will probably verify what you said with a third party or source. This could easily upset you if you don’t understand the “why” behind their actions. You may respond to the “C” with something like “Do you think I am stupid? Why do you need to ask someone else if what I said is correct”? The reality is that it had nothing to do with you. It was FOR themselves. It is the way they are wired. You should not be offended by this, but rather appreciate that they think enough of the information to take the time to validate it. Hopefully this will give you a better understanding of our detailed “C” personality types. They are great at many things and everyone needs a “C” personality type in their life! Remember to let your personality shine!

Angel Tucker is an Expert Personality Profiler and best-selling Author of the book titled: Stop Squatting With Your Spurs On! The power to read people, get what you want, and communicate without pain! She is an international motivational speaker, mother of 4 and Air Force wife!

Thinkers verses Feelers using DISC Personalities

Using the DiSC model of human behavior, there are two personality types who are thinkers and two personality types who are feelers. When communicating with the different personality types it is important to phrase your questions in a way that will best fit the type you are communicating with. This will help them to give you a faster and better response. For example: “D” or Dominant and “C” or Cautious/Competent personality types both make decisions based on logic. Therefore, you shouldn’t say to them “How do you feel about….”? You should phrase the question to meet their personality type. Instead, you should say “What do you think….”? This will get them where you want them to be quicker. If you say to them “How do you feel…”, you will likely get a response such as “Well, I think….”. That is because they are “thinkers”, not “feelers”. When talking with an “I” or Inspiring personality type or an “S” or Supportive personality type you would say “How do you feel about…” because they make their decisions based on their emotions.

Making simple changes to the way we communicate with different personality types can have a big positive impact! Remember to let your personality shine!

Angel Tucker is an Expert Personality Profiler, Best-Selling Author, Award Wining Author, mother of 4 and an Air Force wife. She travels internationally as a speaker on the topic of personality types and has trained for major organizations to include Wal-Mart, EXIT, WCR, MOPS, and the top leadership of the USAF.